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- Retail vs Wholesale
Retail vs Wholesale
Section 1
Retail Market
The retail market includes:
- Dealership lots
- Online listings
- Used car stores
By the time a car appears here, costs have been added for:
- Reconditioning
- Marketing
- Overhead
- Profit
Section 2
Wholesale Market
The wholesale market includes:
- Dealer Trade-Ins
- Leasing Company Returns
- Fleet liquidation
This is where many vehicles enter the system.
- Visual Comparison
- Closing
- Understanding the difference between these markets changes how buyers approach car purchases